The temporary installation of a set of roman numerals on Pier A in Hoboken leading up to a national football event transformed the City of Hoboken for one short month into an international social destination.
The boldness of the intervention escalated the project from a temporary sign to a national media event culminating as the opening television sequence to the NFL's Super Bowl broadcast coverage, seen by over 100 million viewers.
The temporary installation of a set of roman numerals on Pier A in Hoboken leading up to a national football event transformed the City of Hoboken for one short month into an international social destination.
The boldness of the intervention escalated the project from a temporary sign to a national media event culminating as the opening television sequence to the NFL's Super Bowl broadcast coverage, seen by over 100 million viewers.
The temporary installation of a set of roman numerals on Pier A in Hoboken leading up to a national football event transformed the City of Hoboken for one short month into an international social destination.
The boldness of the intervention escalated the project from a temporary sign to a national media event culminating as the opening television sequence to the NFL's Super Bowl broadcast coverage, seen by over 100 million viewers.
The temporary installation of a set of roman numerals on Pier A in Hoboken leading up to a national football event transformed the City of Hoboken for one short month into an international social destination.
The boldness of the intervention escalated the project from a temporary sign to a national media event culminating as the opening television sequence to the NFL's Super Bowl broadcast coverage, seen by over 100 million viewers.